From www.digitalbuzzblog.com – This is the Samsung Shakedown campaign case study, it’s one of only a handful of live campaigns I’ve seen this year, and while I’m not convinced it really gets the “tough phone” differentiator message across as good as it could (I’ve dropped my iPhone onto concrete many times too!), it does however, drive some urgency and buzz around the campaign in a seriously engaging way by offering 70 mobiles up for grabs in every Shakedown round, all you had to do was pick up a phone and call one of the Samsung B2 100 phones and make it vibrate off the table while watching it streamed live online. And with 30000 calls an hour coming into the phones, you’d have been lucky to get a crack at pushing a phone off the table!