Telstra’s new advertising campaign for the 2008 Beijing Olympics Games tells a story about the central role Telstra plays every day in the life of Australians. Backed by a fresh recording of the iconic ‘I am Australian’ soundtrack, the ad aims to show how Telstra is bringing Australians closer to everyone and everything important to them. We’re about bringing Australia closer to the rest of the world; bringing our athletes closer to their Olympic dreams… and the list goes on. The campaign promotes Channel 7′s coverage of the 2008 Beijing Olympics Games streamed live to your Telstra Next G™ mobile. The ad shows people all over Australia coming together to share special sporting moments by watching the Olympic Games live in the palm of their hand on their Telstra Next G™ mobiles.